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"Jeremiah Ridenour"
  • Jeremiah Ridenour, CEO


  • Headquarters:  800.491.WISE
  • Tel. (831) 763-1353
  • Online:  wisesolutions.net
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What We Do
  • WISE™ ultimate performance biolubricants & cleaners
    • Protect the life of equipment, environment, & people
    • Replace and often outperform all-petroleum products through patented formulation and proprietary know-how
    • Use renewable agricultural crops, grown by regional farmers
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Plan for today
  • Why Choose Wise Solutions?
  • About Renewable Materials
  • Performance Biolubricants
    • Why lubricants?  What makes them different?
  • The Colloidal Advantage
    • Cleaner/Degreaser, Pest Control, Sanitizers & more
  • Bioremediation Product
    • Profile: Casing Cutter for Maintaining Storage Tanks
  • Question & Answers


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Why Choose Wiser Solutions?
  • Traditional, petroleum-based products are toxic, and/or leave a toxic residue
  • Toxic effects accumulate over time => risks & liabilities
  • Biobased products protect soil, air, water supplies, and the people using them, but … do they perform?
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Why Choose Wise? (cont’d)
  • Proven, industry-leading products that truly perform
  • Protects investments in equipment and other assets
  • Exceptional product safety and ease of handling
  • Customer service excellence – we actually listen
  • Careful field testing, monitoring & oil analysis support
  • Address regulatory and health & safety risk exposures
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Who uses WISE technology?
  • Governments:   USDA, 30+ National Parks, CalFIRE, East Bay MUD, City of San Francisco …
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"Colloidal Cleaners"
  • Colloidal Cleaners
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Why BioLubricants?
  • Estimated 30-45% of all lubricants are “lost”
    through accidental spillage, leaks & evaporation …


  • EPA report: of 1.4 billion gallons waste oil generated annually…
  • 775 million gallons commercially recycled, re-refined or burned
  • 170 million gallons dumped in the sewer and landfills
  • 150 million gallons burned into our atmosphere illegally
  • 305 million gallons are unaccounted for.
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Which Lubricant Applications?
  • Hydraulic Systems
    • They often leak
  • Grease: 505 million lbs / year in N. America
    • Where does it go?
  • Total Loss Lubricants
    • Bar & chain oil
    • Drilling oils
    • 2-stroke engines, chain saws, …
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Biobased “Biodegradable” Lubricants
Bio beware!  They’re not all alike
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WISE Biolubricant Advantages
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Comparing WISE Bio-1000 and Castrol-130 Hydraulic Oils
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Oxidative Stability Breakthrough
(ASTM D2227 RBOT Oxidation Test)
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Extensive Performance Testing
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"Thought much about lubricants before..."

  • Thought much about lubricants before today?


  • What are some of your key applications?


  • Where does it make sense to begin trial & testing?




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"■ All-purpose Cleaners & Degreasers"
  • ■ All-purpose Cleaners & Degreasers
  • ■ Bio-Pesticides
  • ■ Sanitizers
  • ■ Odor-Away (deodorizer)
  • ■ Bio Plant Care
    (foliar feeding …)
  • ■ Food processing cleaner & degreaser
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Introducing the Power of NanoColloidal Green Chemistry
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What Colloidal Micelles Do

  • Like tiny “scrubbing bubbles”
    (but 1-4 nM range), when activated they …
  • Dissolve lipids (fats) and break hydrocarbon bonds
  • Sanitizers neutralize and washes away contaminants such as mold, bacteria, etc.
  • Eliminate (“eat”) odors
  • Pest Control: biopesticide targets specific insect species but leaves soil and plants unharmed
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Colloidal Chemistry Advantages
  • Safer, more responsible to use
    • No dyes or fragrances to mask
    • Pollution prevention – eliminates toxins, no harmful VOCs
    • No contamination or spill problems, no residue
    • Easier cleanup, decreased liability and regulatory hassle


  • Highly concentrated  => sustainable value
    • Less transportation / shipping costs / GHG emissions
    • Less packaging (smaller containers)
    • Smaller storage space or shelf footprint

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What is Green Chemistry?
  • “Green chemistry is the design of new products and processes that reduce or eliminate the use and generation of hazardous substances”
  • - Paul Anastas


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Twelve Principles of Green Chemistry
(Paul Anastas and John Warner)

  • Prevent waste
  • Design safer chemicals and products
  • Design less hazardous chemical syntheses
  • Use renewable feedstocks
  • Use catalysts, not stoichiometric reagents
  • Avoid chemical derivatives
  • Maximize atom economy
  • Use safer solvents and reaction conditions
  • Increase energy efficiency
  • Design chemicals and products to degrade after use
  • Analyze in real time to prevent pollution
  • Minimize the potential for accidents
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Renewable Source Materials
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Summary of Product Categories
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"Jeremiah Ridenour"
  • Jeremiah Ridenour, CEO
  • US HQ: (831) 763-1353
  • Mobile: (831) 750-0738
  • Online:  www.wisesolutions.net
  • Email:  jeremiah@wisesolutions.net